What is Google Ads
Google Ads is a powerful tool for businesses of all sizes to reach their target audience, drive traffic, and achieve specific marketing objectives. It offers a highly customizable and measurable platform, making it an essential component of many digital marketing strategies.
Our Approach
Strategically increasing your advertising efforts to reach a broader audience and achieve higher returns on investment.
- Begin by optimizing your existing campaigns, ensuring that your keywords, ad copy, and targeting are effective and relevant.
- Allocating budgets wisely, focusing on high-performing campaigns, feed management, and continuously monitor and analyse performance metrics to identify opportunities for improvement.
- Explore different ad formats, such as responsive search ads, display ads, and video ads, to diversify your reach.
- Gradually increase your budget based on the success of your campaigns, keeping a close eye on key performance indicators like click-through rates, conversion rates, and return on ad spend.
- Regularly test and iterate on ad creatives, targeting options, and bidding strategies to stay ahead of the competition.
Account Structure
Match type negation
Audience Signals
Full funnel optimization
DELIVERABLES
Managing campaigns for a B2B healthcare marketplace
We managed to increase the scale by 3x in 3 months’ time with 35-40% rise in order volume with 10-15% lower acquisition cost. This was a result of intelligent usage of shopping campaigns with multiple products.
Granular feed management recommendations shared from our end propelled the brand to cover 80-90% of the shopping card wallet on the SERP.
Campaigns for a logistics delivery partner
A major logistics delivery partner got a 25% lower CAC in 2 months’ time from their search campaigns. Right mix of match types with focus along with operational excellency delivered immediate results. Quality score was improved by 35% and the CPCs were lowered by 30%.
